In tough economic times, honest communication between the organization’s leadership and staff is paramount. Consistently and clearly sharing information about the organization’s financial status will help dispel rumors and make people feel included and informed – the unknown may be worse than the known in many cases.
Richard Male and Associates offer the following tip for communicating clearly with staff in stressful times:
“Honesty with staff is always the best policy. Make sure that you are very honest and direct with your staff and let them know quickly what the financial picture is. Describe the financial situation to everyone as a group rather than letting them hear about it piecemeal through the grapevine; you want everyone to hear the same information at the same time.”
Although it is often a last resort, some nonprofits will have to lay off staff during these economic times. While it is no one’s first choice, there are ways to communicate with staff and other stakeholders of your organization to ensure that they have a clear picture of what is going on.
The Fieldstone Alliance advises organizations to follow these “Do’s” and “Don’ts” in the event of staff layoffs:
“When considering potential staff layoffs, DON’T be absent during this time of need; tell different versions of the story to different stakeholders; hide the truth; draw the process out any longer than necessary; provide false hope where no reason for hope exists; assume that employees’ reactions will be the same as yours; use platitudes such as, ‘work smarter, not harder.’
When considering potential staff layoffs, DO monitor budgets and costs closely and anticipate shortfalls accurately; create a plan of action that integrates considerations of legal issues, practical issues, leadership and managerial issues, and cost issues; be credible – be sure your words and actions match; anticipate unintended consequences – be aware of the impact of your actions; tell the truth, always and to everyone; realize this process will take time, emotional energy, and money; and create an atmosphere of empathy and hope.”
The Minnesota Council of Nonprofits also has a “Q&A” on reducing your organization’s risk during employee layoffs here.
The tips above offer strategies to strengthen nonprofit organizations in tough times. Visit the following links for the full text of each article:
Richard Male’s “Rich Tips Newsletter,” November 6, 2008: http://www.richardmale.com/richtips/20081106.htm.
Fieldstone Alliance’s “When Layoffs are Necessary, Nonprofits Need to be Planful”: http://www.fieldstonealliance.org/client/tools_you_can_use/11-05-08_workforce_reduction.cfm
For even more information, visit The Denver Foundation’s website and check out “Resources for Nonprofits” for a more complete list of websites and articles offering resources in a variety of areas.